As I am writing this blogpost I am on a train journey back to Washington DC. The Acela express provides free internet connectivity but at the same time probably optimizes the use of internet by blocking the ads.
One example of this was the double click/Dart iframe actually shows the call made to doubleclick but has no display ad being served.
What is interesting is the data about me that LinkedIn passes to Double click and which I think is pretty specific segment information as it is accurate and provided by me :)
lang=>Language
u=>Encoded user id?
func=>my job function first word in the title
func=>my job function
coid=>Company ID
csize=>Company Size
zip=>My Zip code
cntry=>Country
edu=>My grad school
edu=>My undergrad school
gy=>Graduating Year
gdr=>Gender
age=>Age
seg=278http://www.blogger.com/img/blank.gif
seg=>Target Segment
grp=>Target Group
Just thought this is exciting. For a free service I do not mind LinkedIn using my data. Also for what it matters I will probably never click on a display ad and thus the ad spend is a waste for the advertiser as my propensity to act on the message provided by the ad is ZERO :)
Also if you would like to opt out here is a video:
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