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Wednesday, November 3, 2010

Where to start?

There exists a group of well respected experts in the field of web analytics and one can follow their blogs and gain insight about the latest happenings and views.

Since, I consider myself a newbie, I thought reading on the books of the same experts would be a good starting place. So I did a quick search on Amazon and found the following books:
1) Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik
2) Web Analytics: An Hour a Day by Avinash Kaushik
3) Advanced Web Metrics with Google Analytics, 2nd Edition by Brian Clifton
4) Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business by Eric Peterson
5) Call to Action.

I have 4 of these 5 books and I am going to start with Web Analytics Demystified and my next posts are going to be about my findings from this book.

My attempt is to read the earlier thought philosophy about the material and then delve into different aspects that interest me.

So if this approach suits you then keep visiting and I will try my level best to write something engaging on the blog.

Web Analytics market space

Hello Dear Reader,

I've spent about 3.5 years working in web analytics for a leading web analytics provider. In the past few years I survived 3 acquisitions and have gotten a chance to experience the changes in this landscape.

My experience with web analytics is more from the data perspective rather than a tagging guy. So if you were looking for the next tagging innovation then this might be a boring place for you. If you are interested in web analytics program management and experimenting with data in excel sheets, SQL, R or any other tools then I welcome you to join my learning experience.

Thank you,