comScore Monetization Analytix (MAx)

One of the popular news site in India is, The Times of India. Their site is:
http://timesofindia.indiatimes.com/

They intent fully put cheesy content to the bottom so people scroll down and click on that content so they make extra cash on these page views (by selling display ads).

Example of the content (annoys the heck out of me when an old newspaper puts nonsense content like this. Where is the editorial integrity gone?)


Especially the life and style.

So another newspaper in India made a mockery out of their content using this Ad.
Link-Which newspaper do you read?

Kareena Kapoor is one of the top actresses, but the point here is no one knows answer to simple stuff. The beep is for calling out Times Of India’s name.

Most managing editors have guilt for such cheesy content but then to stay alive in digital business those page views are needed. This makes it very important to serve limited content and make more money out of the ads. This is where MAx offering from comScore can help.