73.6% Of All Statistics Are Made Up - Anonymous
I have read a couple of books and white papers on customer data analysis and all of them stress on how it is important to have a data driven organization and both qualitative and quantitative data are important for making decisions.
Obviously, no one here can afford performing research on every possible business factor. Also, some of the data may not be easily available, especially your competitors data. The last reason would be that there is good reason for a third party to rank you in your vertical.
Now that I have given a few good reason why to trust reports and white papers published by well known analysts, I thought it will be helpful to give you a list of sources who publish such analysis.
Not all of the research material is free. Subscriptions are required for most of them and I think they are totally worth it.
The list (in alphabetical order) is as follows:
1) Burton Group IT
2) Comscore
3) Consumer Electronic Association
4) Directions on Microsoft
5) eMarketer Market Research
eMarketer.com
6) Evans Data
7) Forrester Research
8) Frost and Sullivan
9) Future Image
10) Gartner
11) Gigaom
12) IDC
13) Informa Research Services
14) InfoTrend
15) Instat
16) Jon Peddie Research
17) Marketing Profs
18) NPD
19) Park Associates
20) Pew Research Center
21) Sirius Research
22) Strategy Analytics
23) The diffusion group
24) Wainhous Research
And a few more!
Aberdeen Group
Ambient Insight Research
Book industry study group
Byte Level
CMS Watch/Real Story group
Generator Research
Juniper Research
Light Reading
MWD Advisers
Natixis Securities
Online Banking Report
Patricia Seybold Group
The Conference Board
The Neilsen Company
Tower Group
Ward Group
Wintergreen
The key thing to realize is that there is an ocean of research available and you will have to find friends with same interests and then keep an eye for interesting things to share.
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