My Cheat Sheets

I document some notes from the books I read in the domain of Web Analytics, Marketing, Decision Management etc...

Saturday, March 12, 2016

Customer Loyalty

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What does loyal customer mean?   - Someone who makes repeat/regular purchases   - Someone who purchases across product/service lines/categ...
Friday, March 11, 2016

Strategic Planning: Steps

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These are notes from my scribe. Wont make sense to most readers who have reached here randomly. If they do - well and good! Steps involved...

Why analytics, data science, big data and digital transformation initiatives fail?

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Excerpt from the book The Rebel - Osho does explains nicely why most analytics, data science, big data and digital transformation initiative...
Wednesday, October 14, 2015

My 2¢s worth on Big Data

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I recently left my role at an Internet market research company. As this company I was helping manage the pre-sales and post-sales for e...
Tuesday, August 19, 2014

Lessons from my motorcycle ride in Ladakh

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I just came back from 900KM+ motorcycle ride trip in Ladakh. The route were various hills and passes in the western Himalayas (Ladakh range)...
Thursday, June 26, 2014

State of online ad inventory

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Three old Jewish friends are sitting around the park, feeding the pigeons and lamenting over how tough things are. "Oy vey," says ...
Tuesday, June 24, 2014

Decision making without data (gambling)

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Decision making without any base data (not 100% of decisions should be taken based on the data - that would turn us into droids) is just lik...
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Mangesh Chaudhari
Curious free soul
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