My Cheat Sheets

I document some notes from the books I read in the domain of Web Analytics, Marketing, Decision Management etc...

Sunday, November 24, 2013

Part 3 - Forecasting market demand

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For audiences reading this post: please note that I am summarizing a book I am reading and this is not my work. All the content is owned by ...
1 comment:
Monday, November 18, 2013

Part 2: Tools for setting goals and objectives

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For audiences reading this post: please note that I am summarizing a book I am reading and this is not my work. All the content is owned by ...
1 comment:
Wednesday, November 13, 2013

Part 1: Tools for identifying key business segments

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First, you need to know your business. You need to clarify the major business segments you compete in and which contribute most to the botto...
Tuesday, November 12, 2013

Notes on strategy building tools for managers

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I am reading the book: "Key Strategy Tools: The 80+ tools for every manager to build a winning strategy" by Vaughan Evans   ...
Saturday, November 2, 2013

Brand advertising analytics

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I recently worked on a study that tried to understand how much is too much money on brand advertising efforts. Performing too much analy...
Tuesday, October 29, 2013

Struggling to get value out of analytics?

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In my conversations with my clients I hear the following phrases a lot: "Too much data" "Not sure what to look at" ...
4 comments:
Thursday, September 19, 2013

President Hideo Yoshida's Ten Spartan Rules

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I am reading "The Denstu Way" and the first paragraph talks about the ten rules one of Dentsu's president had. His name was Hi...
5 comments:
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Mangesh Chaudhari
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