My Cheat Sheets

For audiences reading this post: please note that I am summarizing a book I am reading and this is not my work. All the content is owned by ...

For audiences reading this post: please note that I am summarizing a book I am reading and this is not my work. All the content is owned by ...

First, you need to know your business. You need to clarify the major business segments you compete in and which contribute most to the botto...

I am reading the book: "Key Strategy Tools: The 80+ tools for every manager to build a winning strategy" by Vaughan Evans   ...

I recently worked on a study that tried to understand how much is too much money on brand advertising efforts. Performing too much analy...

In my conversations with my clients I hear the following phrases a lot: "Too much data" "Not sure what to look at" ...

I am reading "The Denstu Way" and the first paragraph talks about the ten rules one of Dentsu's president had. His name was Hi...