My Cheat Sheets

I document some notes from the books I read in the domain of Web Analytics, Marketing, Decision Management etc...

Tuesday, November 27, 2012

Jugaad: Innovation

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Just finished reading a book called: "Jugaad Innovation: Think Frugal, be flexible, generate breakthrough growth" by Navi Radjou...
Tuesday, August 14, 2012

Analysis nugget: SEO/SEM Conversion Optimization

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Create a process for maximizing search campaign conversion and traffic. Focus on specific target sites and keyword campaigns. Analysts can e...
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Wednesday, May 30, 2012

Commander's Intent

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Why is Commander's Intent So Hard to Implement in Business? This is a snippet that I am plagiarizing from the book: Repeatablility. ...

Repeatability

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I have always been a great proponent of repeatable processes. In my previous jobs have worked at companies which have well thought out proce...
Friday, May 4, 2012

14 lessons from Benjamin Franklin

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I usually take notes, but this blog entry was so good that I couldnt help but plagiarize. Thank you! Thea Easterby!! Original article: Bus...
Wednesday, May 2, 2012

The Challenge Sales Model: Taking Control of the Sale

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Challengers create momentum. Their deals don't get stuck nearly as often in "no-decision land" the way typical core reps deal...
Tuesday, May 1, 2012

Challenger Sales Model: Tailoring For Resonance

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What Decision Makers Really Want? Split out decision makers from influencers and end users in order to understand what makes these two dif...
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Mangesh Chaudhari
Curious free soul
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