My Cheat Sheets

I document some notes from the books I read in the domain of Web Analytics, Marketing, Decision Management etc...

Wednesday, May 30, 2012

Commander's Intent

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Why is Commander's Intent So Hard to Implement in Business? This is a snippet that I am plagiarizing from the book: Repeatablility. ...

Repeatability

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I have always been a great proponent of repeatable processes. In my previous jobs have worked at companies which have well thought out proce...
Friday, May 4, 2012

14 lessons from Benjamin Franklin

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I usually take notes, but this blog entry was so good that I couldnt help but plagiarize. Thank you! Thea Easterby!! Original article: Bus...
Wednesday, May 2, 2012

The Challenge Sales Model: Taking Control of the Sale

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Challengers create momentum. Their deals don't get stuck nearly as often in "no-decision land" the way typical core reps deal...
Tuesday, May 1, 2012

Challenger Sales Model: Tailoring For Resonance

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What Decision Makers Really Want? Split out decision makers from influencers and end users in order to understand what makes these two dif...
Monday, April 30, 2012

Challenger Sales Model: Teaching for differentiation

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The first pillar of challenger sales model is: Teaching for differentiation. If you are going to sell "solutions" the thinking...
3 comments:
Sunday, April 29, 2012

The Challenger Sales Model

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I am reading a very interesting book on Challenger Sales Model written by Matthew Dixon and Brent Adamson. I am going to document some quic...
1 comment:
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Mangesh Chaudhari
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