My Cheat Sheets

I document some notes from the books I read in the domain of Web Analytics, Marketing, Decision Management etc...

Thursday, July 21, 2011

Building Analytics/Decision Management Capabilities in your organization

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I just finished reading the book: The Deciding Factor: The Power of Analytics to Make Every Decision a Winner written by Larry Rosenberger,...
2 comments:
Saturday, June 25, 2011

Customer Centric Organization, Value Proposition Management, Segmentation

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I just finished read a great book: Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock by - Larry Selde...
Monday, March 7, 2011

A note to my fellow knowledge workers

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The following are some lines selected from the book: The Essential Drucker by management guru Peter F. Drucker. In this book Drucker tries t...
Friday, January 21, 2011

Web Analytics: An Hour A Day

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I just finished reading an awesome book. It is Web Analytics: An Hour a Day written by Avinash Kaushik. I must say I have become a fan of Av...
1 comment:
Sunday, January 9, 2011

Sources for getting data on market research and competitive intelligence

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73.6% Of All Statistics Are Made Up - Anonymous I have read a couple of books and white papers on customer data analysis and all of them str...
Saturday, January 8, 2011

Web Analytics Association: Key Metrics and KPIs

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I am a few days away from posting the next cheat sheet for one of the newer books on web analytics. But I wanted to post something which I f...
Tuesday, January 4, 2011

Call to Action

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I just finished reading Call To Action secret formulas to improve online results written by Bryan Eisenberg and Jeffrey Eisenberg. This is a...
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Mangesh Chaudhari
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